Professional Experience
-
2021 — Present
Senior Software Engineer (Data Science, Scaled Media Solutions)
Goodway Group
- Improved stability of RealValue™ (40M+ daily decisions) by re-architecting validation and error handling, reducing production errors by 90%
- Designed and deployed distributed data pipelines and ETL systems (Airflow, MWAA, Argo, Redshift, Snowflake, S3) supporting large-scale marketing analytics and multi-source data ingestion
- Architected integrations across 5+ external platforms (TTD, Google Ads, Meta, YouGov, Bing), enabling unified data processing and cross-platform analytics
- Built event-driven systems (AWS Lambda, SNS, SQS FIFO, S3) to automate analytics workflows, replacing manual notebook-based processes with asynchronous, production-grade pipelines
- Architected AI-driven analytics capabilities within the GOES™ platform, transforming campaign data into structured signals (SQL fact tables, benchmark thresholds, tradeoff logic) to enable LLM-based reasoning and insight generation
- Developed LLM-powered systems including RAG pipelines, streaming API integrations, and hierarchical insight generation (Brand Compass) using structured prompt engineering (CoT, ReAct, few-shot) and agentic workflows (CrewAI, LangChain, vector stores, Langfuse)
- Operated across backend, data, and AI system layers, bridging infrastructure, analytics, and LLM-driven reasoning in production environments
-
2018 — 2021
Senior Technical Operations Engineer (Business Intelligence)
Goodway Group
- Owned reliability, integrity, and availability of analytics infrastructure (Airflow, Redshift, S3, Tableau) supporting production reporting systems under strict data freshness SLAs
- Led organization-wide incident response, root cause analysis, and postmortem processes, implementing preventative monitoring and reducing recurring data pipeline failures
-
2014 — 2018
Principal Campaign Operations Engineer
Goodway Group
- Built COLT, a web-based automation system for campaign production, reducing creative turnaround time by ~80% (10-12 days to ~2 days) and enabling scalable execution across multi-location clients (e.g., Chevrolet)
- Managed execution and reporting of large-scale programmatic campaigns across platforms including TTD, Google Ads, YouTube, and Meta
-
2012 — 2014
Senior SEO Strategist
IONOS (1&1 Internet)
- Led SEO and SEM strategy for 300+ websites using A/B testing, keyword analysis, and user behavior analytics (CTR, engagement), improving organic traffic across US, UK, and Canadian markets
Technical Systems & Capabilities
-
AI & LLM Systems
- Prompt engineering (CoT, ReAct)
- RAG, agentic pipelines
- Observability, evaluation
Data & Analytics Engineering
- SQL, data modeling, ETL/ELT
- Airflow, MWAA, Argo
- Redshift, Snowflake
Distributed Systems & Infrastructure
- AWS (Lambda, S3, SNS, SQS)
- Event-driven, async pipelines
- Reliability (Datadog, Rollbar)
Backend & APIs
- Python, Node.js, FastAPI
- REST, GraphQL
- Microservices
Experimentation & Optimization
- A/B testing
- Performance analysis
- Decision systems
Tools & Platforms
- Git, Docker, Kubernetes
- Sigma, HighCharts
- TTD, Google Ads, Meta
Academic Experience
-
2018 — 2024
PhD Researcher & Instructor
University of Delaware
- Conducted research on conversational agents and LLM-guided reasoning in computer science education, designing systems that guide user reasoning through structured interaction (RAG, CoT, few-shot), resulting in publications at ICSE and ITiCSE
- Designed and implemented AI-based learning systems focused on Socratic reasoning support rather than direct answer generation
- Taught undergraduate computer science courses (programming, data structures, ethics), emphasizing debugging, system thinking, and applied problem-solving
-
2016 — 2017
Graduate Assistant & Researcher
West Chester University of Pennsylvania
- Developed computer vision system for parking availability detection using Python and OpenCV
Selected Publications
Education
-
2024
Ph.D., Computer and Information Sciences
University of Delaware
- Advised by Lori Pollock
- Research in conversational agents, applied AI
-
2017
M.Sc., Computer Science (Cum Laude)
West Chester University of Pennsylvania
-
2010
B.Sc., Marketing
West Chester University of Pennsylvania
Selected Publications
Research Experience
-
2018 — 2024
Ph.D. Researcher
University of Delaware
- Conducted research on conversational agents and LLM-guided reasoning in computer science education, developing interaction frameworks that guide user reasoning through structured dialogue (RAG, CoT, few-shot), resulting in peer-reviewed publications at ICSE and ITiCSE
- Designed and implemented AI-based learning systems emphasizing Socratic reasoning and guided problem-solving over direct answer generation, contributing to emerging paradigms in AI-assisted education
- Formalized principles of structured prompting and interaction design, improving student reasoning outcomes and bridging machine learning with educational theory
-
2016 — 2017
Graduate Assistant & Researcher
West Chester University of Pennsylvania
- Developed a computer vision system for parking availability detection using Python and OpenCV, applying image processing techniques to real-world sensing problems
Education
-
2024
Ph.D., Computer and Information Sciences
University of Delaware
- Advised by Lori Pollock
- Research focus: conversational agents, LLM-guided reasoning, and AI-supported learning systems in computer science education
- Methods: Mixed-methods research, empirical evaluation, survey design (Qualtrics), qualitative analysis, experimental design, usability testing, and user interviews
-
2017
M.Sc., Computer Science (Cum Laude)
West Chester University of Pennsylvania
-
2010
B.Sc., Marketing
West Chester University of Pennsylvania
Teaching Experience
-
2018 — 2024
Instructor / Teaching Assistant
University of Delaware
- Taught undergraduate courses (introductory programming, early-stage data structures, and computing ethics), emphasizing debugging, system thinking, and applied problem-solving
- Designed course materials and assignments focused on structured reasoning and algorithmic thinking
- Mentored students in developing independent problem-solving skills beyond rote memorization
Professional Experience
-
2021 — Present
Senior Software Engineer (Data Science, Scaled Media Solutions)
Goodway Group
- Improved stability of RealValue™ (40M+ daily decisions) by re-architecting validation and error handling, reducing production errors by 90%
- Designed and deployed distributed data pipelines and ETL systems (Airflow, MWAA, Argo, Redshift, Snowflake, S3) supporting large-scale marketing analytics and multi-source data ingestion
- Architected integrations across 5+ external platforms (TTD, Google Ads, Meta, YouGov, Bing), enabling unified data processing and cross-platform analytics
- Built event-driven systems (AWS Lambda, SNS, SQS FIFO, S3) to automate analytics workflows, replacing manual notebook-based processes with asynchronous, production-grade pipelines
- Architected AI-driven analytics capabilities within the GOES™ platform, transforming campaign data into structured signals (SQL fact tables, benchmark thresholds, tradeoff logic) to enable LLM-based reasoning and insight generation
- Developed LLM-powered systems including RAG pipelines, streaming API integrations, and hierarchical insight generation (Brand Compass) using structured prompt engineering (CoT, ReAct, few-shot) and agentic workflows (CrewAI, LangChain, vector stores, Langfuse)
- Operated across backend, data, and AI system layers, bridging infrastructure, analytics, and LLM-driven reasoning in production environments
-
2018 — 2021
Senior Technical Operations Engineer (Business Intelligence)
Goodway Group
- Owned reliability, integrity, and availability of analytics infrastructure (Airflow, Redshift, S3, Tableau) supporting production reporting systems under strict data freshness SLAs
- Led organization-wide incident response, root cause analysis, and postmortem processes, implementing preventative monitoring and reducing recurring data pipeline failures
-
2014 — 2018
Principal Campaign Operations Engineer
Goodway Group
- Built COLT, a web-based automation system for campaign production, reducing creative turnaround time by ~80% (10-12 days to ~2 days) and enabling scalable execution across multi-location clients (e.g., Chevrolet)
- Managed execution and reporting of large-scale programmatic campaigns across platforms including TTD, Google Ads, YouTube, and Meta
-
2012 — 2014
Senior SEO Strategist
IONOS (1&1 Internet)
- Led SEO and SEM strategy for 300+ websites using A/B testing, keyword analysis, and user behavior analytics (CTR, engagement), improving organic traffic across US, UK, and Canadian markets
Technical Systems & Capabilities
-
AI & ML Systems
- Prompt engineering (CoT, ReAct)
- RAG, agentic workflows
- Observability, evaluation
Data & Analytics Engineering
- SQL, ETL pipelines
- Airflow, MWAA, Argo
- Redshift, Snowflake
Distributed Systems & Infrastructure
- AWS (Lambda, S3, SNS, SQS)
- Event-driven, async pipelines
- Reliability (Datadog, Rollbar)
Backend & APIs
- Python, Node.js, FastAPI
- REST, GraphQL
- Microservices
Evaluation & Experimentation
- A/B testing
- Performance analysis
- Decision systems
Tools & Platforms
- Git, Docker, Kubernetes
- Sigma, HighCharts
- TTD, Google Ads, Meta